By Mayur & Satyam, Founders

From the beginning, We knew one thing — fragrance is more than a product.
It’s a feeling, a memory, a connection.
But somewhere, in our society, even scent became divided…
By status, by caste, by labels that were never meant to exist.

We wanted to create something different.
Something that brings people together, not separates them.

That’s where Swagandh (स्वगंध) was born —
from the Sanskrit words “Swa” meaning self, and “Gandh” meaning fragrance.
Together, it becomes “the fragrance of the self” — a reminder that every person carries their own unique essence, their own story.

Swagandh is more than a perfume brand.
It is Our belief that fragrance belongs to everyone —
to every culture, every identity, every human being who wants to express themselves without judgement.

Each perfume we create carries a part of India’s timeless soul —
its rains, its forests, its fires, its oceans, its heritage.
And in every bottle, We want people to feel something deeply personal…
their own emotions, their own memories, their own identity.

Because Swagandh is not about smelling like someone else.
It’s about discovering your own aura —
The Soul of India in Every Breath.

Thank you for being part of this journey.
This brand exists because of people like you, who believe that fragrance is a language of the heart.

— Mayur & Satyam
Founder, Swagandh